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Dear Friend and Fellow Photographers,
I'm really angry, as angry as I 've been in a long time. I get
calls from friends and clients that aren't making as much money
as they deserve. Some are scared! Scared that the economy is
going down. Scared that the digital revolution will hurt them.
Scared that people will copy their photography, not at Wal-Mart,
but at home on their own scanner/computer. I want to help them
and help you. I want photographers make the money they should.
Make the money I have learned to make.
I've owned a photography business for over 30 years. I know this business inside out! The last 10 years I have been doing intensive research on selling, marketing and generally making money.
I've made more mistakes than most, but I learned from my
mistakes. Since I started in this business. I've served as
President and now Executive Director of the Texas Professional
Photographers Association. I've written many articles for the
major Photographic trade magazines and 3 books, published by
Amherst Media. I've been the featured speaker in programs in 46
states and 14 National Conventions including PPA, WPPI, Canada
and Mexico. If you have not had the chance to see me speak or
read my articles many of them on an this site. (To read them click here.)
I have owned three studios, my first in Houston, number two in
Brenham, TX, which I sold 8 years ago and is still a thriving
business and now the third which I operate out of an 110 acre
cattle ranch, 25 miles from College Station, TX. The Brenham
studio was a medium volume - medium price studio. The current
operation is low volume - high profit business.
Anyway, if you'd like to take your profits to a level that you
never thought possible, then reading this Report very carefully,
in its entirety, is going to be THE most profitable and important
thing you do all week, all month, maybe this year.
Maybe you're not much of a reader. (I'm not.) Well, THIS is so
important you just have to read it. So get a cup of coffee or a
Coke, take the phone off the hook, bolt the door, do whatever you
gotta do to give this your full and undivided attention.
Secret #1 Being Good Is Not Good
Enough!
You know you’re a good photographer. You deserve to be
making a lot of money.... and if technical expertise, quality
workmanship, attention to detail were all that was needed to get
rich, you'd be rich.
Don't fall for the industry line 'If you are a great, award
winning photographer, people will beat a path to your door.'
Yeah, right. In today's incredibly competitive, hectic world,
nobody's beating a path to anybody's door. And in every field
including this one, some of the "best", most
knowledgeable, most technically skilled people ARE STARVING TO
DEATH. Here's why:
Even The Best
Photographer In The World Will Struggle And Suffer,
Even Go Broke without A Steady Flow Of New, Good Customers
Like it or not, making $50,000 to $100,000 (profit) a year
is NOT about how much you know about f - stops and shutter speeds
- It's how much you know about marketing. I know this shouldn't
be true BUT it is. You can fight it and go broke OR you can
CHANGE! - and enthusiastically embrace it and make lots of money.
(If and when you make this giant, mental paradigm shift, you
instantly gain an enormous competitive edge over everybody else
in your area. You'll eat 'em alive!)
For years I fought this. I thought I was so good that I'd have a
ton of clients. I believed if I got better, I'd get better
clients. I worshipped at the altar of technical expertise. This
is how I began:
When I started my business in Brenham (which I owned for almost
20 years) I was excited. I attended seminars, school s and
conventions. Everyone taught f-stops and shutter speeds, lighting
and posing. I started entering competitions and winning awards.
Guess what? Nothing happened! I didn’t make any more money.
At one time I owed my lab $19,000. I was three months behind.
Something had to change! Something told me I needed to know more
about business (most of this studying was outside the photography
business). I finally started learning about business.
It wasn't very long before I finally had a little breathing room.
I realized that the most successful business people were not
photographers. I also realized that image ads, ads with no
specific offer, just here I am and look at me, I’m great
ads, weren't working.
Then I started using "Emotional Direct Response Marketing, I
started attracting lots of good new customers like bugs to a
light on a dark night ". Soon I was making good money. What
a great feeling! Better yet, I learned how to SYSTEMIZE my use of
these marketing methods, so worrying about where my next dollar
was coming from became a thing of the past. I now KNEW. My steady
flow of new customers was predictable.
Get A Flood Of New Clients
My methods of marketing will blow you away with a flood of new
clients every day wanting you to photograph their weddings,
children and families. Gone will be the days of waiting for the
phone to ring and hoping to have a good week.
Owning and operating your own business should be mentally and
emotionally rewarding, as well as financially rewarding.
How do you get to be this successful? There is only one way to
get there -
Secret #2 You Must Learn How To Use
"Different" Marketing Strategies, So That You Escape
The Competitive Rat Race, Have Predictable And Steady New
Customer Flow, And Can Develop A Business Instead Of Just
"Owning a Job”
Ultimately, you have to make the transition from being a
photographer, to being a marketer of photographic services.
Maybe you think you can't do that. But I know that you can. I am
proof positive that anybody can. I did not have any advantages
over you. I'm not some super IQ. I didn't have any marketing
background. I didn't have a bundle of money to work with. I'm
really "an ordinary guy” In fact, my second studio was
in a town of 10,000 and my current studio in near a town of
2,500, way out in the county, down a dirt road!
I know you can make this Profitable Leap, if you want to. And I'm
here, willing to show you how to do that. I wish there had been
someone like me teaching these money making strategies when I was
starting. 'Reinventing' the wheel is a heck of a lot more time
consuming and with all the trials and errors - it's a lot more
expensive.
This is why I put a marketing system together.
I have been teaching photographers around the country since 1986.
Mostly my programs are about business. In the past 7 years I
started really turning it on, teaching the methods that can turn
peoples businesses around. And I’ve been getting calls,
letters and e-mails from photographers around the country telling
me how my methods are helping them make more money. But that they
don’t have the time to write scripts, compose sales letters,
think of new marketing ideas or do all of those things you tell
us to do to make more money.
I realized that most photographers are just like that, way too
busy. So, I knew if I really wanted to help photographers make
more money, I would have to do the work. I would have to put it
all together. I would have to give them all the steps, the
letters, the scripts, the “how to”, all the steps and
all the answers! So that’s what I did!
I received a call 6 or 8 months ago from a young fellow named
Scott, that was in my class at Texas School in 1999. He said,
“Doug I just wanted to call and tell you thanks!” For
what, I ask. “I just booked two weddings at $3650!”
That’s great I responded. “No you don’t
understand, until your class, I was only booking weddings at
$850. After learning your methods I more than tripled what I get
for weddings!”
Scott lives in a town of less than 2,000 people. These methods
have helped people all over the country, in every size town and
city, and they can work for you.
Another photographer called me and needed some help. Instead of a
10 minute call, it turned into a 2 hour intense consulting
session. A few months latter, he called back. “You turned my
business around! I was about to close the doors. And now I’m
making money, real money. All my bills are paid. I’m even
putting money in my IRA again.”
Charla called, "Doug, I am sitting here doing my taxes and
crying! I did two of your ideas and made an extra $106,000 this year! Thank you
so much!!!"
When I gave programs at conventions, people listened, but a lot
of photographers did not put into use the strategies. Because
there was no system. Most photographers are too busy to write the
scripts, compose the letters, develop the systems, everything
needed to increase their success and profit.
I thought about all that for a while. I remembered when I first
got started. I learned photography but no one taught me how to
get new customers. That's the most important part of business.
You can't survive without customers! I've read lots and lots of
photography books and it was the same old thing with all of them.
They had tons and tons of information about photography and a
teeny, tiny little section on marketing. Backwards.
A few of them have ads you can use but they are the same old
stuff that every other photographer is using. You aren't the same
as every other photographer so why should your ads look the same
as theirs? These ads don't produce lots of new customers either.
No More No Shows
Out of my frustration I developed a strategy to eliminate
no-shows. Since I've' implemented this strategy, I've only had
one no show and that was because she was in a car accident. Never
have a 'no-show' again.
A friend said, "There has to be more. I know you only told
me five things. I want to know ALL of it. Everything you're
doing."
He was right. When I went through my entire business, I assembled
ONE HUNDRED AND FIVE STRATEGIES just like the "no more no
shows" strategy 105 powerful marketing strategies I and
other successful business people in other industries was using
... like these: (See which ones interest you most:)
How To Make Your Business Card Pull In Customers
(Yes, your Business Card.)
How To Stop Wasting Money On Ads And Quit Being The Prey
Of Advertising Reps (Double your biz but spend less on
wasteful, unproven advertising)
How To Educate Your Clients So They Want You To Do Their
Photography When They Call In! My "secret" of
"Client Education" is incredibly powerful. It
completely changes the way customers see you, talk to you and
deal with you.
How To Keep Your Current Customers Coming Back! They'll
Never Look For Another Photographer Again!
How To Get Your Current Customers To Refer You Like
Crazy! 40% Of New Customers Will Come From Referrals!-
How To Double Your Profits On Almost Every Client!
That's Only A Small Sampling of My Marketing Strategies! Any ONE
Of These Could Add Thousands Of Dollars To Your Yearly Income. .
..ALL Of Them Can Blow The Lid Right Off!
If you could get only one or two of these to work for you, you'd
be making a lot more money. Of course all of these strategies
work like gangbusters. And, integrated into a true SYSTEM, they
are unbelievably powerful- producing increases of 30%, 50%, 100%
and more! So, are you SKEPTICAL? I Guess I Can't Blame You.
You probably have a couple of concerns I'd like to address:
"How Much Will These Strategies Cost To Get
Started?"
That's a fair question. Some of the strategies cost virtually
nothing and others cost up to a couple of thousand dollars.. Many
of the strategies will cost less than $200 to get started and
you'll see immediate profits from them. You are probably in far
better financial shape than I was. You're probably more
experienced than I was. But even if you "at bottom"...
"What If I'm Dead-Broke?"
That's OK. You can use some of the strategies that cost nothing
to get started. These strategies take a little bit more time, but
if you're broke you probably have lots of time. Then once they
start making you money, you can start doing some of the other
strategies.
You'd Waste More Money on Advertising That Doesn't Work Than
You'd Spend On These Powerful Money Making Strategies
You'll probably waste hundreds if not thousands of dollars this
year on ads that don't work. If you add up your yellow pages ads,
money-mailer type ads and newspaper ads - you'll realize that you
waste a heck of a lot of money on ads that just don't work.
Save all that money that you would have wasted and instead become
a student of Emotional Direct Response Marketing. If you do,
you'll be making $50,000 to $100,000 in no time.
"Do You Guarantee This Will
Work?"
Absolutely. I guarantee my marketing strategies in 2 ways.
But, before I tell you about those guarantees, I have something
very important to say:
I have taught many of these strategies to over 3,000
photographers throughout the U.S. And I receive letters, e-mails
and calls every week form photographers telling me how they have
made more money using my System. (If you would like to read some
of these letters, Click
Here)
This new System is so valuable, so certain to put thousands of
dollars in your pocket that I can provide not one, but TWO very
generous guarantees:
Here are My two Guarantees To You!
A TWELVE MONTH Money Back Guarantee.
If at any time within the first YEAR you aren't completely
thrilled, head over heels happy with my System, you can send them
back and get a full refund.
This guarantee is very straightforward. You don't need a note
from your mother. There isn't any teeny, tiny print. If you
aren't happy, return it and get a full refund. Period.
2nd - Personalized Help, To Make Sure You Are Successful
If you have any questions about how to use a marketing strategy
or a new idea, you can and get help. With your System, you get
Two "Consultation Access Coupons." Each one can be used
for up to a 1/2-hour of telephone consulting or a page of
questions via E-Mail. Since we routinely charge $100 an hour for
consulting, that is a $100 value, total. That's right: $100 worth
of consulting and coaching. You can use them anytime you need to.
And you'll be thrilled with the quality of the advice you get
from us.
.
"Does This Work In My Part Of The Country?"
Absolutely. These strategies work just as well in California as
they do in rural Alabama. They work anywhere in the U.S. and
Canada. They also work when the economy is bad. Yes, that's right
you no longer have to be a victim of the economy.
These strategies work in good times and in bad. While others
around are complaining how bad things are, you'll be making more
money than ever.
"Can't I Just Learn This Stuff On My Own?"
Sure you could learn this on your own. I learned a lot of it on
my own. I also
made a lot of mistakes. I spent over a $1,000 on one ad series
that only got one job. One lousy job for $129 bucks. I lost $887
on it. I personally spent over $15,000 and 5 years of time
learning these strategies. It takes a lot of money and time to
perfect these strategies.
I did the hard part for you. Everything is ready.
Some of the items are ready for you to use immediately. All you
have to do is plug in your name and company. You don't need to
"reinvent the wheel". You COULD go ahead and spend
thousands of dollars and years trying to put all this together on
your own - but why? - when I'm prepared to hand it to you on a
silver platter AND guarantee its profitable impact on your
business!
HERE IS A SPECIAL BONUS
MY PERSONAL SERIES OF LETTERS THAT BRING ESPECIALLY GOOD, NEW CUSTOMERS TO YOU,
READY TO HIRE YOU, RESPECTING YOU AS A PROFESSIONAL. You can use these letters
'as is' and use them over and over again!
I have two different systems, one for Weddings and one for Portraits. The
wedding system includes marketing and pricing information on weddings,
engagement and bridal portraits. It includes our exclusive "Wedding Newsletters
Set" 6 one hour "Mini Seminars" on audio tape, a CD with all the letters, forms,
price lists and marketing pieces in Adobe Acrobat format so you can simply "copy
and paste" the words into any kind of document you want (Mac and PC compatible)
plus the two 30 consultations! Each system comes in a handy zippered binder. And
you get a license to use the information word for word if you like!
The portrait system includes marketing and pricing information on family,
children and senior portraits. A special section on Copy and Restoration (if you
have a scanner you can make a fortune with this information) It includes our
Portrait price information booklet, 6 one hour "Mini Seminars" on audio tape, a
CD with all the letters, forms, price lists and marketing pieces in Adobe
Acrobat format so you can simply "copy and paste" the words into any kind of
document you want (Mac and PC compatible) plus the two 30 consultations!
Each Power of Business Marketing system alone costs just $299. But let me just
point out that if you average $150 to $400 per session (and I'll show you how to
do that and better), you need only secure a couple of new customers or sessions
to recover this entire investment. Most of my successful System-users easily
accomplish this the very first month! Heck, you can put this System on your
credit card, then make back more than the investment before the next credit card
statement winds its way into your mailbox!
And, remember, by acting immediately, you receive $100 in Consulting
Certificates with either System. PLUS the extra gifts listed below! And an
ironclad guarantee
You have three options:
The Power of Business - Portrait Edition
(over 250 pages, zippered binder, 6 one hour audio tapes and the CD) $299
With the system you also receive :
Book of Letters for the Photographic studio a $60 value
Two 30 minute consultations a $100 value
A $459 value, but with this internet special you get it all for $299
The Power of Business - Wedding Edition
(over 180 pages, zippered binder, 6 one hour audio tapes and the CD) $299
With the system you also receive :
Book of Letters for the Photographic studio a $60 value
Two 30 minute consultations a $100 value
A $459 value, but with this internet special you get it
all for $299
Want them both? Save even more. Only $539 (includes one book of letters)
What Do You Have To Lose?
Seriously, what do you have to lose? Nothing. You have my super generous money
back guarantees with no questions asked, featuring TWELVE FULL MONTHS' FREE
TRIAL, to actually use and profit from the System. And you are its sole judge
and jury.
What Do You Have To Gain?
On the other hand, you have tons to gain. once you start using my strategies,
the cash will start rolling in. Soon all your money worries, all that 'stress'
will be gone. Your business will be fun again, the way it's suppose to be. Once
you have financial control, everything is better. You don't have to fight with
your spouse about every little expense. You can smile, enjoy life. Deal with
better customers. Grow your business. Create 'lifestyle'!
You literally have everything to gain and nothing to lose.
My Final Thoughts:
When Lee Iaccoca was asked what single "quality" he looked for in the people he
chose as his top, key associates, he instantly said: the ability to make a
decision.
This is a positive decision you will be very, very glad you made - I guarantee
it.
Sincerely
Doug Box
P.S. THINK!!! - you only need to get a few good jobs you wouldn't otherwise
get to cover the entire investment of the Package! (By the way, this entire
investment IS a Tax-Deductible business expense.)
To order
Click Here!
11/26/03
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